Davidoff Cool Water Marketing Assignment

1.1 Current ProductDavidoff Cool Water 100ml is iconic silver and blue bottle with the soft figure of a feminine body and it flawlessly seizes the essence of natural beauty and the freshness of Cool Water, which is very suitable for the sensual woman. This exhilarating cologne perfectly combines the moist fragrances of citrus, pineapple and blackcurrant with the refreshing odor of ocean air. The benefits of the perfume is it can last for the whole day when applied on the skin during the morning and it is free from chemicals so the perfume can be worn securely. It is also very suitable to wear the fragrance to the office for a sensation of self-confidence or for cheerful enjoyment during stress-free weekends at home. When buyers purchase the product online, some websites offer free shipping’s and discount if consumers buy from their online shop.If purchasers buy at the retail shops, they usually receive some free perfume samples of other kinds of Davidoff cologne. Davidoff†™s company is now producing not only perfumes but also body lotions; deodorants, body sprays, shower gels and they also introduce perfumes not just for women but also for men. Women usually use the product because this Davidoff Cool Water 100ml is specially formulated for women only so most  female buyers usually buy this product to satisfy their needs. Buyers usually do research before obtaining this product by looking up on the internet or get reviews from people who have used this product previously, they would spend quite a long time looking for the product.There are two substitutes products, Davidoff sensual essence and sea rose Cool Water which is also for women, they would accept the product since most of the elements used in the fragrances are not much different. The first aroma was launched in 1984, the brand has become one of the most widespread perfume brands and it has been a worldwide bestseller for over 20 years. Cool Water is different from others because wearers usually explain that these faience’s make them feel like they have just marched out of an exhilarating bath or aroused from a long swim in the ocean. Cool Water derives in a rectangular semi metallic blue tall box and for label Davidoff is above the scent title: Cool Water.1.2 Current PricingDavidoff Cool Water is in a competitive market situation and the product is also a value determiner because many customers and retailers offer a wide variety of prices. Suppliers distinguish their proposals because there are many online shops proposing at different prices and many retail shops selling at extraordinary amounts to gain consumers attention. When consumers buy more or less of a Davidoff Cool Water, if the price increases then the quantity decreases a large number and vice versa. A rise or fall in price will not drastically affect the increase in price of demand and then the quantity reduces down slightly and vice versa.Business costs play a very vital role in defining the pri ce because they have to validate that they are making sure that they are giving the consumer the best price for them to be able to cover their production cost and make some profit out of it, so that they would be able to produce more products without facing any problems like shortage of money to manufacture more perfumes or other products. The current price is usually about the same as the competitors by setting the price not lower or higher than their opponents offer price so that the consumers would see the less difference in price and purchase from the shop that they would like it buy from. Some consumers purchase the product based on the pricing and some based on the product image, features and quality.The behaviors of consumers are based on many different purposes such as individual, emotional, communal and situational and when they purchase more often they become loyal customers. Most of the female consumers do not really care about the price of the product but what they mainl y focus on is the luxury brand that will offer more individuality, rank and hedonic value than non-luxury trademarks so those types of buyers are willing to pay at any amount to get the product that they want. On the other hand, there are some people who will only buy the creation if the product has high quality, unique features and presentable image because those types of consumers believe that the price that they pay should be worth giving for it.1.3 Current DistributionShoppers cannot purchase the produce straightforwardly from the industry that create it because on their official website they do not sell products but they only distribute their products to stores located in many different countries and cities which allows the buyers to have more chances of buying their product from stores near their places. In Singapore, Consumers can purchase this produce at Isetan, Tang plaza, Metro Paragon and Takashimaya shopping malls that are all located at Orchard Road. Isetan has many bra nches in Singapore but only Isetan Orchard sell Davidoff Cool Water.Isetan is located at 435 Orchard Road, Wisma Atria, and Singapore 238877. Customers can travel there by bus, train or car since it is situated in the center of the city, buyers can go there conveniently. The shopping mall is one of the most popular in the city-state because of its massive varieties, reasonable prices and good services. Within Wisma Atria, the store carries many types of popular brands like Calvin Klein, , Polo, BVLGARI,DKNY and many more which attracts the customers to visit their mall.Tang plaza is also located at Orchard road, which is not very far away from Isetan; just about 3 minutes drive from Isetan. Tang is famous not just because of their wide array of shopping objects for home but their innovative window displays. It also has many different types of stylish goods and services. The department store also provides a huge number of apparels for both men and women. Tangs plaza is very appropria te for everyone in the household and with the extensive operating hours until 11pm on Fridays and Saturday, where  all consumers can shop for longer hours. Characteristics of product that influence its distribution include distributors, wholesaler, jobbers and brokers. The main reason is for all socials to defend their own best benefits in the channel.The main factor when it comes to impelling its distribution is the way the product is gained by shoppers. For instance, perfume buyers usually want to try and know the odor of fragrance first before purchasing them, which means distribution is going to have to involve perfume testers for them to analyze it before buying the product. Many products are best retailed with the help of a live demo, so the distribution strategy will have to include some ways of conducting these demonstrations.1.4 Current PromotionTakashimaya is having a promotion for this August for National Day, which includes the store that sells Davidoff Cool Water. It is 20% off for any purchase of any items in the store so, which is a great bargain for all the shoppers in the country. Another recent promotions is the website www.singaporebestsite.com is having a series promotion which worth S$98 but they offer S$49 only if the product is redeem between August and September 2013. The product must purchase online in between the redemption period and send their product at via registered mail after a few weeks by giving them a call or dropping an email. These promotions advertisement are all over the Internet and also in some of the newspapers and magazine where people can easily find out about their special offers.Both promotions are sending the same message to consumers by letting them know that they are offering the best price for them and the difference between these two promotions would be that the consumers have to travel to Takashimaya to buy the product while the other one offers home delivery without having the buyers to travel to their pla ce. However, both promotions are both advertising through newspapers and magazine based on the massive audience coverage and high production quality. They also advertise by digital marketing because it is directed to a particular target market and also clear positioning. The current theme of the promotion is to make sure that their product fits in with a lifestyle and showing the consumers that whether it constructs an atmosphere or aura around the produce such as attraction, affection or  tranquility and that their product is for everyone all over the world.The business is trying to get as much as attention from the consumers so that they would buy more of their product in the future when there is no promotion period. By also giving them a piece of mind about how good their product is compare with other goods at a lower price. The sales are mainly for women because women tend to get attach with the product they like more than men. There are push and pull strategies in the busines s world, the push method is to go after the negotiators who push the regulars by offering bonuses and the pull approach is to emphasize communication on end consumer so they demand the product from the intermediary. 2.1 Definition of the brand positioningPositioning owns a part of consumer’s awareness and it is not what you organize to the product, it is what you perform to the mind of the viewpoint. Brand positioning is to position a product/service in the minds of shoppers compare to their challengers. It is one of the most significant steps any business can take on the road to the accomplishment. For small businesses, their motivation for the effort itself is usually little because they would rather be managing to the hundreds of other duties asking for their attention. It also brings to light the capability of the goods or services by showing the alternative paths and also reveal new opportunities.Brand positioning distinctly defines the crucial things such as regulating originality by making sure the product is more unique than other products, determining the unique position in the indicated market, classifying competitors because strong and fierce competitors have esteemed power and defining the necessary financial plan to enter the market because it is favorably suggested to pair up with a brand professional or graphic designer who truly comprehends labeling.2.2 Brand positioning in relation to the brand/productCapabilities of the brand are that the brand is very different from others based on the smell, price, packaging and labeling. It is very well performs by helping the users to last the scent for whole long day, the quality of the fragrance is very high because it was first introduced in the year 1988,  which is almost 25 years since it was released so it already gained consumers attentions since then so the performance standards of this product is high. The customers like the product due to the fact that it gives you the feeling of cool w ater when they apply on their skin, which helps them to be free from stress and for relaxation. Davidoff products are one of the top brands in the world so when people uses this product they feel proud and have more confident in the crowd so the customers purchase this product to stand out in the crowd. Customers want them to be seen as people who are rich enough to spend their money to buy the branded products and give others a message that they are rich.3.1 Geographic SegmentationSingapore has a climate, which is categorized by constant temperature and pressure of high humidity and plentiful rainfall. In single month rain is experienced but there is no wet or dry season and the weather is always sunny. Due to the hot climate, people residing in Singapore need perfume that will help them cool down and also refresh them and Davidoff Cool Water can help them by giving them a good start by applying it on the skin in the morning when they go out. Singapore’s population was appro ximately around 5,312.4 thousands in 2012 where there are more female residents than men. It is an obvious statement that women go shopping than men so which means the product is suitable for people living in this country. Singapore is also considered as one of the most developing countries in Asia, so most of the people inhabiting in this country can easily afford to buy a bottle of perfume at a reasonable price.3.2 Demographic SegmentationIn the year 2012, The percentage of working adults in Singapore are 50%, which means those people can make more income then teenagers and senior citizens and when it comes to Literacy and education, the percentage of university graduates is 45.9% in 2011 and the total employment in December 2012 is 3,357.6 thousands. Each and every working adults are almost earning average household yearly income of approximately about S$9,618, which is a  huge amount of income compared with people working in other countries like Myanmar, Thailand and Cambodia and so on.People working in Singapore are very serious and particular about their work so they are very keen to earn money and that is why their country is developing more and more. In Singapore, not just Singaporeans reside in this country but also other ethnic groups also reside in the country such a Chinese, Malays, Indians are others including people from western countries like America, Russia, Switzerland and many more but the majority are the Chinese people so with the amount of money that working adults earned each year they can buy Davidoff Cool Water undoubtedly.3.3 Psychographic SegmentationThe routine, daily behaviors, relevance and ideas on various matters create the characteristic of each group. Lifestyle of people in Singapore are mostly stressed out depending on what age they are. For example, teenagers are worried about with their schoolwork while working adults are strained about their job and the senior citizens are agitated with the living cost in Singapore. In or der for them to cool down and refresh their min Davidoff Cool Water would be very suitable for them.There are altogether 10 segments in Ryan Morgan Values Segment. Basic Needs, Real Conservatism, Traditional Family Life, Conventional Family Life, Young Optimism and Socially Aware represents customers’ price opportunities, desirability to origination and perceived permissiveness. VALS classification states that trendsetters have high assets and high invention while survivors have low supplies and invention. The primary motivations include Ideals such as intellectuals and supporters, Achievement such as highfliers and seekers and Self-Expression such as experiencers and creators.3.4 Behavioral SegmentationBased on newspapers and magazine, people living in Singapore could afford to spend enough amount of money to purchase one or even more bottles of Davidoff Cool Water with their income. The benefits that customers usually expect are the odor of the smell, quality, brand and pri ce of the product.Majority of the woman prefers the good smell of the perfume so that they could feel confident in the crowd after wearing it. When it comes to loyalty people in Singapore are believers they are mostly family and community oriented people who also makes them loyal to their brand so after they started using the fragrance and if they like it, they become loyal to the product. People residing in Singapore not just in the country but also for everyone, price is very sensitive to them, they will search for the stores that offer the lowest price of the product that they would like to purchase so they usually buy products during the period of promotions and sales.

Nursing Research: Patients View

A national survey of GP and nurse attitudes and beliefs towards depression after myocardial infarction  Joanne Haws, Janet Ramjeet and Richard Gray 2011 2011 Blackwell Publishing Ltd, Journal of Clinical Nursing, 20, 3215–3223 Aim— to investigate attitudes to depression after myocardial iunfraction Background. Depression after myocardial infarction affects almost half of all patients and has a considerable negative effect on recovery.Despite the increased prevalence of depression in this population, it is often not recognised or treated. Results—Diagnosing depression was perceived as complex by both groups but significantly more so by nurses. We observed that training seems to have a significant effect on reported practice. Practitioners who reported that they had recent training in the management of depression were significantly more accurate in their estimate of how common depressionwas in this population.Depression may be underdiagnosed in this population be cause primary care practitioners, especially nurses, are not aware of how common the disorder is and lack competence in diagnosis. There is merit in developing and testing a brief training intervention to ensure competence in depression screening and treatment in post-myocardial infarction patients. Relevance to clinical practice. Diagnosing depression in post-myocardial infarction patients is perceived by nurses as complex but training in the management of depression is seen as helping practice.SupportLack of supportive recourses can have serious implications for patient care and treatment. †¦Ã¢â‚¬ ¦..stated that nurses did not feel supported by management and the ward environment was not appropriate for psychiatric patients.A similar study by Happell et al (2009) discovered that nurses need the support of management and colleagues. Nurses in this study felt unsafe on the unit because of lack of facilities and institutional resources to address client needs and staff safety fa ctors. A study by Bjongarrd et al (2007) highlights an additional problem in meeting all patients’ needs and  demands by asserting many patients with severe mental illness can also be recourse-draining.Promoting mental health care in a rural paediatric unit  through participatory action research  Brenda Happell,1,2 Lorna Moxham,1,2 Kerry Reid-Searl,1–3 Trudy Dwyer,1,2 Julie Kahl,4 Jodie Morris2 and Narelle Wheatland 3  Aust. J. Rural Health (2009) 17, 155–16A study designed by Happell et al 2009, provides a different view with the aim of promoting mental health care in a rural paediatric unit. The study desgin involved a participatory action research approach proving 24 nurses with the opportunity to become actively involved. This study involved paediatric nurses however results yielded similar to studies on general nurses attitudes in relation to mental illness. This study indirectly implies that mental health is considered a specialist discipline area by many other nursing disciplines and indeed the general public.A lack of understanding of general nurses’ role in the management of young people admitted to the paediatric unit with an acute mental illness, meant participants’confidence in caring for such patients’ was affected: I just never feel like I’m doing the right thing when Ilook after them. [FG1] Participants felt as though they were constantly seeking support and all expressed a strong desire for professional education, training and workshops.Patients viewWorld health organisation 2013People with mental disorders around the world are exposed to a wide range of human rights violations. The stigma they face means they are often ostracized from society and fail to receive the care they require—or in management.People with mental disorders may also face discrimination on a daily basis including in the fields of education, employment and housing.Patients view Johan Ha °kon Bjà ¸rngaard Ã⠀  Torleif Ruud Æ Svein Friis The impact of mental illness on patient satisfaction with the therapeutic relationship.  A multilevel analysis Soc Psychiatry Psychiatr Epidemiol (2007) 42:803–809 Background The relationship between patients and their clinicians is an essential factor in psychiatric treatment. The purpose of this study was to analyze the influence of psychopathology on patient satisfaction with the therapeutic relationship. Method involved collection of data from 969 patients.Patient’s satisfaction with therapeutic relationship was assessed with a six-item scale: sufficient time for contact/dialogue, clinicians’ ability to listen and understand, follow-up of planned interventions, respect for patients’ views/opinions, cooperation among clinicians, and patients’ influence on treatment. Mental illness was assessed using the Health of the Nation Outcome Scales (HoNOS) and Global Assessment of Functioning (GAF) scale. Diagnoses were established using the International Statistical Classification of Diseases and Related Health Problems—10th revision (ICD-10). Treatment outcomes were clinically assessed retrospectively by rating changes from start of treatment on seven items. Multilevel regression analysis was used for a simultaneous analysis of the contribution of patient and team variables. ConclusionsPatients’ perceptions of the therapeutic relationship may be influenced by psychopathology. Teams comprising many patients with severe mental illness may constrain the therapeutic relationship. Hence, resources and organizational measures should be carefully considered in such care units.Because response rates in surveys of patient satisfaction with psychiatric services are usually low, results cannot be unequivocally claimed to be representative of all patients [12, 28]. Although it seems that patients with more severe mental illnessare less likely to participate in patient satisfaction surveys [12] , the possible consequences of low response rates are not fully understood. The following study attempts to overcome the previous limitations of research reported in the literature by analyzing the influence of psychopathology on patient satisfaction with the therapeutic relationship.Data was collected from 8 community mental health centres  which operate operate as local psychiatric hospitals, offering outpatient, day treatment, ambulatory care and limited inpatient services, such as short-term crisis intervention units and longer-term rehabilitation units. All patients receiving treatment during the census period were asked to complete a questionnaire. Clinician-rated information was collected on all patients and could be linked to the patient questionnaire if patients had given their consent to the linkage. Of the 3,040 patients, 1,194 (39%) returned the questionnaire.We were able to link 969 of the 1,194 to the clinical data, as some patients had not given consent to such link age. This study showed that patient satisfaction with the therapeutic relationship was related to clinical assessment of mental illness, both due to each patient’s psychopathology as well as to the composition of mental illness severity in each team.A study by Johan et al (2007) takes a different perspective by analysing the influence of psychopathology on patient satisfaction with the therapeutic relationship. Data was collected from 3,040 patients and only 1,194 (39%) returned the questionnaire. Patient’s satisfaction was assessed using a six-item scale and the patient’s level of mental illness was then assessed using the Health of the Nation Outcome Scales (HoNOS) and Global Assessment of Functioning (GAF) scale.For instance, it is likely that the patients’ mood would be affected by the severity of their illness; hence, to some extent, experiences could be coloured by the mental illness itself. The results of this study indicate that patient’s d egree of mental illness has an effect on their satisfaction of the therapeutic relationship. These results were to be expected as patient’s moods are likely to be affected by the severity of their illness. The results of this study however are limited because of low response rates (only 39% of mental health patients responded) (Johan et al 2007). Low response rates have long been indicated as a common problem in mental health user surveys (Ruggeri 1996).

Assignment about Servicing the Sale and Building the Partnership - 1

About Servicing the Sale and Building the Partnership - Assignment Example d be traced to a belief in significant brand management, investment in a first class customer service center, and innovations in marketing and sales strategies that enhance sales and distribution. In addition, the philosophy of the company remains mapped on a belief that quality could never be sacrificed. The company officers have made a decision to develop partnerships with a group of distributors who would employ salespeople to call on retailers trading in Body Glove products. In order to ensure that retail customers and retailers receive excellent service, the company would undertake some steps to achieve this objective. The company officers would select on distributors whose strategies would have an immediate effect on all elements of the marketing mix. Thus, steps to be considered would involve an analysis of the products, environment, customers, competitors, company, salespersons, and the desired level by the target market characteristics. In so doing, the company would evaluate alternatives for both distributors and salespersons against adaptive, control and economic factors (Vashisht 184-189). Body Glove salespersons may add value to the company through either full line or cross selling. First, salespersons could add value through an established better partnership between the company and the distributors in a full line selling. In addition, salespersons attain more knowledgeable and aggressive selling because of exclusive distribution grants from the company. Moreover, through exclusive distribution strategies or dealership, salespersons could add value to the company wetsuits product line. On the other hand, salespersons may add value to the company by establishing a better working relationship with the distributors that would give rise to adequate market coverage with less cost but more control. These would consequently add value to the company overall sales margin, and over its competitors (Vashisht 187). Moreover, conducting after sales service to

Political Theories Essay Example | Topics and Well Written Essays - 1750 words

Political Theories - Essay Example Every society is made up of groups of individuals that have certain hopes and aspirations; every state is made of people that want to find a way to find solutions for their growing needs and desires to achieve things and make a living for themselves as well as to support their families. This however sometimes is at the cost of others and thus a proper political, social as well as economic structure needs to be set in place in order to avoid conflicts among people. A certain amount of competition and conflict is allowed because it only helps to push the psychology of a human being and help him find unique ways to do things in a better manner; however, if stretched, this can lead to the existence of a majority group that begins to gain all the benefits of resources and services. Individuals often know what is best for them and thus they come together in order to make decisions which they feel would be fit for everyone else. They think for others and often try to come up with ideas that would suit the lifestyle of most people within that particular society. This refers to rule or policy formulation on a political basis and gaining power for a purpose; in order to serve the needs of the people. However, this power sometimes may not be distributed in an even manner; causing problems within that society and having a certain section impose its influence upon the others because of the excess of power. Since the inception of the idea of democracy within a state, various theories have been developed in order to find out the best possible manner in which democracy is to be executed among the people. Some societies try their best to establish a clean political scenario within which people can live peacefully with each other, sharing resources and producing goods and s ervices in a very harmonised manner. However, within some societies, this distribution may become haywire and concentrated within the hands of a few individuals. This obviously might not be good for the general benefit of the entire state, however might help a few individuals gain a lot, thus leading to an overall growth in the entire income structure of the state. The economy is thus divided on the basis of both sociological as well as political perspectives in order to counter these issues and move towards prosperity. Political life can be measured through sociological variables and this helps to understand the class model of the society very easily. There have been a number of philosophers and thinkers who have been able to base their theories on class and model structures within a political economy. Nonetheless, the Marxian philosophy or theory of class structure of state has had the greatest impact on political sociology and his most dynamic work may be found in economics. Ever y political system is made up of individuals who react to their sociological surroundings and determine the political life. In the present day, three theories have been used greatly – the Marxist, Pluralist and the Elitist theories that deal with different (as well as similar) ideas of democracy. This paper helps to analyse the similarities as well as the differences among these three ideas, as well as the path that led up to their establishment in the modern day and age. It also aims to focus on the political system that prevails in the United Kingdom and the course that the same took over time in order to become what it is today. According to Karl Marx, people entered into social relationships with one another; their conduct was largely determined by the way they behaved around each other as well as the reactions to the actions of other people in their surroundings. People moulded their beliefs and ideas according to the needs and wants of the people within their external e nvironment and thus the political system was loosely based on the economic scenario of demand and supply. Marx’s theory talked considerably about competition and conflict that was created due to economic production; he said that men and women could only be free within a society

Charlemange as a ruler and diplomat Essay Example | Topics and Well Written Essays - 250 words

Charlemange as a ruler and diplomat - Essay Example Charlemagne’s rule was essentially feudal – structured in a hierarchical fashion, with lesser rulers bound by acts of fealty to higher ones.† (Cunningham and Reich, 2009, pp. 185-6). Therefore, it is fundamental to comprehend that Charlemagne was a great ruler who brought back the glory and legacy of the Roman Empire in a substantial way. It is also essential to relate here that Charlemagne, as a Christian ruler, was greatly concerned with improving the administration of the empire as well as influencing the church affairs. As a ruler and diplomat, Charlemagne holds a legacy which lives even in the modern world and the Carolingian Empire has played a crucial role in the history of the Roman Catholic Church as well as the history of the Western Europe. Significantly, the quality of Charlemagne’s rule contributed to his legacy and reputation as the most powerful Christian ruler of the Western Europe during the medieval age. â€Å"A defender of the papacy and a patron of learning, he helped lay the foundations for medieval European civilization†¦ The Carolingian Empire profoundly influenced the history of western Europe and the Roman Catholic Church.† (Testa, Lemoine, and Strickland, 2001, p. 35).

Paralegal Class Assignment Example | Topics and Well Written Essays - 250 words

Paralegal Class - Assignment Example Since it is a legal firm, they are also required to have excellent communication skills. Since the law firm is a very busy environment, they should also have the ability to multi-task, meet strict deadlines and also have to be flexible to work at odd hours. I find this job advertisement interesting because they place emphasis on fresh graduates with hardly any experience in order to mold them to be what the company needs. The notice was found in an easy internet search. Checks and balances are put in place to make sure that each of the three arms of the government, the legislature, the judiciary and the executive, does not have too much power. For instance, article two section 4 states that the president, the vice president and other civil officials shall be removed from power if they are proven guilty of any acts of corruption. The president or the civil servants do not have the power to absolve themselves of the acts of crime should the congress decide to impeach them (Article 2 Section 2). Article three Section one states that judicial power shall be decided upon by the Supreme Court or any other court as deemed fit by the Congress (Article 3, Section 1). Article one Section one says that the Congress has the right to decide upon how much power the legislation has (Article Section

Children With Cerebral Palsy and Genetic Disorder Assignment

Children With Cerebral Palsy and Genetic Disorder - Assignment Example The present research has identified that the work â€Å"Quality of life of parents of children with cerebral palsy† is a cross-sectional design with a control group. It is not experimental in the sense that cerebral palsy is inflicted on the subjects. Instead, a post-test study is apparent, where the post-results of the effects of having cerebral palsy are examined. The authors wanted to know the differences and similarities in the quality of life conditions between parents with children who have cerebral palsy and parents who have healthy children. The authors chose the right research design because they aimed to know how cerebral palsy affects the parents, instead of children with cerebral palsy per se. The author has rightly presented that through the comparative approach, they can determine these differences and similarities and make deductions from the data. Sample Size: 40 parents of children with cerebral palsy aged 6-17 years.   The control group was composed of 40 p arents of healthy children (27 mothers and 13 fathers). Sample characteristics:   They are parents of children with cerebral palsy aged 6-17 years. These children were treated at the Department of Pediatric Rehabilitation of the Medical University of Bialystok.   Their cerebral palsy conditions are as follows: spastic tetraplegia - 18 (45%), spastic hemiplegia (hemiplegia spastica) -15 (37.5%), spastic diplegia (diplegia spastica) -7 (17.5%).

What is European football clubs' rationale for investing in youth Essay

What is European football clubs' rationale for investing in youth academies - Essay Example The training for the team is also based on age as well as the organization goals. AFC Ajax was able to establish a new organizational structure where there is no traditional leader in the Academy or a departmental structure. Instead, the organization is based on biological processes of development labeled as wheels. The first wheel known as the Onderbouw ranges from age 7-12 and are assigned a Technical Manager; the second wheel is the Middenbouw ranging from age 13-16 with an assigned Technical Manager as well; the third is the Bovenbouw from ages 17-20 with a Technical Manager; the fourth wheel is the Operations which manages administrative matters for the academy; and lastly, is the wheel Technical Management which includes three technical managers as well as a liaison with the First Team and the academy in order to preserve the culture. The team covers all the age groups with some teams also assigned five year old children. These teams go through different stages of development, including athletic, technical, tactical, and social development. No significant emphasis on academic development is however established for the children, especially as their training is incorporated into the daily activities of the students who are picked up from their school and taken to the academy. The development of the players is also based on their gradual physical growth and development. Initially, those under the age of 8 are trained in a 4:4 30 x 20 m field 3 x 1 m goal. Their focus is on passing, movement, and finesse. From ages 8-12, they are taught team spirit with 12 year olds already training three times a week. The focus of their training is on passing, receiving, technical training, positional plays, heading, and making goals. From 13 to 16 years, their training mostly focuses on short games and running activities, including training on passing the ball over short distances. Fifteen year olds are also trained five times a week. Their

In recent years Essay Example for Free

In recent years Essay In recent years, the selective and mobility promoting function of education has become more important than its socialising function` Do you agree? Explain I agree with the opinion that in recent years, the selective and mobility promoting function of education has become more important than its socialising function. While both these functions retain their importance, the selective and mobility one has received greater prominence. In the US, education has always been a gateway to professional life and a vehicle for social mobility. In a sense, this is a great advantage of the US society compared to those with traditionally rigid social structures since promotion to upper classes through education opens the way for those from low-income families to move up in their socioeconomic status relatively quickly. With years, however, educational institutions became a tool for sorting school graduates into those who qualify for professional careers and those who do not. Reliance on standardised tests has turned the US system of education into an institution that selects those fitting into the standards and gives them chances for social mobility. At the same time, the socializing function has become less important. Modern adolescents still seek to make new friends, to have cheerful college years. Their professors remind them that socializing is also important for social mobility, prompting them to build a network of acquaintances that will later contribute to their career. Thus, even socializing has been turned into a vehicle for social mobility. Students increasingly view their educational experience as a step toward career progress rather than a chance to gain friends or broaden their world outlook. This is visible, for instance, in graduate students’ aspirations to get into top MBA programs that many see as a gateway to high-salaried executive world. The main advantage of the top programs as compared to the rest, in the eyes of a large part of student body, is that they have sifted through applicants at the beginning, chosen the best ones and sent them off to high posts in business organisations. Socializing takes a second place in these considerations because students are mostly interested in career ambitions and see education as a way to realize them.

Action Equation Essay Example for Free

Action Equation Essay In studying the On Strategy system an effective tool is revealed that can help leaders from the CEO all the way down to the frontline supervisors become effective in leading the organization into the flow of the strategy that has been put into place. That tool is the Action Equation. This paper examines how the Action Equation is utilized by the effective leaders in the organization. During the course of effectively leading an organization or a team, those that are put in this position benefit from having their thinking focused on what the employees need to do to put the strategy to work. Then it progresses on to the thinking that sees to what the employees need to know and what they feel. This enables them to take the action that is required that causes the strategy to flourish (Matha Boehm, 2008). This is what the Action Equation can accomplish when put into action. This focusing of the leader’s thinking helps the employees understand what is required of them, why it is required and what benefits they will derive from the strategy. The use of a Conversation Platform makes it easier for leaders to remember the information that they need to communicate so that they can be in the moment. It is a delivery system that helps employees to listen and remember what leadership has laid out as a strategy (Matha Boehm, 2008, Chapter 7). The communication that is delivered through the Conversation Platform can be very effective at getting the point across. It can reflect on what the frontline employee sees in the strategy and what issues they have with the strategy. This will allow the leadership to attain a different viewpoint that they could not get if the conversations were not conducted with the employees. With the use of the People Channel, leaders can engage employees in conversations that keep them in the moment while delivering direction, perspective and information, all the while pulling feedback from the rank and file (Matha Boehm, 2008, Chapter 2). Keeping them in the moment will draw upon their true feeling about the strategy and what they have to say about the part they have to play in the grand scheme of things. In taking this course there is a greater appreciation for the development of an action plan that speaks to the employees so that they can grasp what is needed of them and why it is needed. Seeing the value of focusing the thinking of leadership into a plan that can be presented at every level of the organization allows a student of this course to develop an action equation that can fill in the gaps that cause their organization to sputter and fall short of the goals set by upper management. Conversations are truly the blood of setting up and executing a solid strategy. This tool can be put to use by a student of this course to get the team within the organization involved with creating processes that fit the needs of the team while allowing for greater production overall. The application of an Action Equation can be beneficial to an organization as it creates a greater level of buy-in while upgrading its ability to carry out strategies thought up by leadership. Every level of the organization can take up the strategy and place it into action for the betterment of the business as a whole. References Matha, B., Boehm, M. (2008). The Action Equation. In Beyond th Babble (1st ed. (pp. 25-44). Retrieved from GCU Library